I've always liked Almay makeup. It's kind to skin, and the basics are great, but Almay has always seemed like a dependable safe brand.
Good product, not exciting.
Almay has upped their game lately and I'm in love!
There is a new addition to the Smart Shade collection. The newest formulation is a mousse which goes on white, and adjusts to the tone of the skin.
I've always been a little skeptical as to how well this works, but I was very surprised at the way it did conform to my colouring. You don't have to pick through twelve similar shades to find the correct undertone, so Yay for that!
This foundation feels creamy and fluffy at the same time. My dry patches liked the feel of this. It wears comfortably, but I found that it does need to be buffed in quite well. Add a flat foundation brush, like the Sonia Kashuk one here, and the application is really beautiful!
The newest addition to their eye makeup line are the Shadow Softies. These single pots feel soft and springy. There's and airy-ness to the texture that makes them feel silky. They're a cream to powder shadow which are quite pigmented and go on best with a dense brush. The lighter shade, Crème Brulee, is a cream shade with a soft pink hue and some soft glitter. Soooo pretty! The darker shade, Smoke, is a great taupey-grey, like a dark mushroom. (I took figuring this colour out quite seriously, didn't I?) I'm not even sure if these are in stores yet, but if you see them, GRAB THEM! They feel really nice, and build well too!
If that isn't enough to make you love Almay, it has the cutest story of how the company came to be!The founder was a chemist in the 1930's, who's wife had extremely sensitive skin. At that time, cosmetics for sensitive skin where unheard of, so our Chemist, Al, formulated products to suit his wife, May.
What do you guys think of Almay? What other lines have you fallen for lately?